Illustrators Janine Rewell and Lotta Nieminen talk about their work on 5 October at 8.30 pm at Recyclart. Entrance to the event is free.
“Illustrators are the new ambassadors of Finland. Bend over old designers.”
“Finland has been known for its designers in the past, and to be honest we’re still riding the fame of the Scandinavian design legends, such as Alvar Aalto, Eero Aarnio, Tapio Wirkkala, and Eero Saarinen.
Everyone has been waiting for a new wave of Finnish designers to come and continue the legacy. Yet, […] we haven’t seen any big international breakthroughs, but perhaps we’ve been looking into a wrong direction. There’s now a new school of illustrators and graphic designers that are making a name for Finland internationally.”
Grafia, the Association of Professional Graphic Designers in Finland, conferred the title of the Graphic Designer of the Year 2011 on Agent Pekka. In October, Recyclart in Brussels will host an exhibition titled Pekka of Finland – Contemporary Illustration from the Land of Booze and Blondes that brings forth ten of the top international illustrators from Agent Pekka’s team: Lotta Nieminen, Inka Järvinen, Sanna Mander, Rami Niemi, Janine Rewell, Pietari Posti, Minni Havas, Sac Magique, Ville Savimaa and Antti Uotila.
In addition to the illustrators’ work the exhibiton will feature a “pop up shop” where visitors can purchase other works by the artists.
“Interestingly, where Scandinavian products and furniture design was clean and simple, the new illustrator school goes all out with colors, shapes, and boldness of interpretation – and they haven’t gone unnoticed.”
Quotes: entrepreneur & specialist Sami Salmenkivi’s blog, May 2010
The exhibition is organised by the Finnish Cultural Institute for the Benelux, design agency Werklig, Agent Pekka and designer Lauri Johansson. In collaboration with Recyclart and Design September. With support from the Finnish Embassy for Belgium and Helsinki EU Office.